Anonymous said... (August 2, 2011 7:57 am snippet of comment)
Let's try putting ourselves on the other side. What happens if you join an online contest and you win. The promised prize was an all expensed paid trip to Boracay with a stay in a posh villa or something. When you got your prize and went to Boracay you find out that you will have to pay for your land travel, ferry ride and worst, the posh villa turned out to be a bedbug infested inn. What will you do? Where will you complain?Perhaps this is the right time for me to ask consumers on what they think:
Do you want online promotion (raffle, contest, games, discounts, redemption, premium), with or without purchase required, to have a DTI Sales Promotion (or other applicable government agency) Permit? If yes or no, why?
DTI DAO 10-02 series of 2010: Addenda to DAO 2 series of 1993 or the Rules and Regulations Implementing Rep...
My concern about this is, how transparent would DTI be on this one - what's their track record and how do we actually measure their performance? Personally, I haven't gone through the traditional promo process request, so I might be biased when I say that this could just well allegedly be another money-making opportunity for a cash-strapped department.
ReplyDeleteImho, word-of-mouth + social mentions definitely work stronger than a DTI complaint, why bother charging for an outdated registry procedure that's trying to implement a crab mentality type of a position?
You say consumer protection? Have you experienced being protected by these guys before? Do share & measure how they've performed in the past, please.
Hi Mikey. I have helped others in the past but were more complaining about ISP services. The process, admittedly, is quite tedious as it gives both sides the right and ample time to give their side. This makes the process long.
ReplyDeleteFor online contest, I have met some who complained about contest whose mechanics can be abused (such as those depending on FB Likes as a majority score points). If this went through the process, how they determine winners can be screened further and their picking of winning entry, process they use, seen and validated.
The only strength of a DTI complaint is if the participant - really determined - to run after the entity and make them accountable.
Posting online and running after online can also have other legal consequences such as libel / slander.
Bottom line is, online sales promos need to be regulated sooner or later. Let's face it, there will be more people who will take advantage over others, both business owners and consumers. I believe DTI is the best unit to do this. I agree with others though that the institution is way behind in making itself relevant in the online arena, hence a lot of work for them to do.
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